Customers will more than likely tell you 'No thanks' when you offer them the card initially. There are common 'excuses' they will give you for not getting the card, here are a few of them and how you can re-enforce the positive message of the card.
CUSTOMER COMMENT...
"I haven't got any time"
"I'm in a rush"
"It takes too long"
YOUR ANSWER...
"The Topshop card only takes a couple of minutes to fill out, I just need some details and then it takes about two minutes to phone it through"
"It's worth taking a few minutes of time to get the card as you're saving money and getting free offers"
CUSTOMER COMMENT...
"I don't want to get into debt"
"I'm no good at store cards"
I have too many store cards"
"Another shops' store card messed me around"
YOUR ANSWER...
"The Topshop Card is easy and simple to manage. You can come into any Arcadia store and pay it off in bits, or all at once. You can even pay over the phone or by cheque. You can find out how much you owe at any point in the month by calling the account card help line and by managing your account online on the Topshop website. You also have about 2 weeks to pay it off after your statement arrives, so there is no rush"
Hopefully this will make the customer open up to the idea of a Topshop Account Card, and in the long run, make them sign up for one in store.
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