DEALS THAT COME WITH THE CARD.

When a customer signs up for the Topshop Account Card, it will more than likely be the deals that come with it, that sway the customer to get one.
These are the deals that come with the card:
+ You get a free £5 gift voucher with your first statement.
+ You get 10% off your in store purchases on the day if you are spending over £40.
+ You get 15% off your in store purchases on the day if you are spending over £80.
+ You get 10% off the first week of Sale.
+ You get a 10% off voucher on your birthday.

These deals are useful as they will re-enforce a positive message about the card. For example:

Customer - "I already get 10% off with my student card"

You - "Yes but with a Topshop Card today you get the 10% off as well as...[deals]"